Carlo Rossi Quilt

Cole & Weber United

2007. Cole & Webber “Rejugvenation” ad campaign for Carlo Rossi, an attempt to follow the success of Pabst in the Indie/Hipster market. Ad campaign involved showcasing craft projects/furniture/house wares built using “up-cycled” empty Carlo Rossi jugs. I was asked to reproduce one of their print ads in fabric as a real quilt to be taken and shown at a DIY craft fair at SXSW in 2007.

• Recreated print ad as 5’ x 9’ hand-pieced quilt

• Placed photo transfers of images of recycled products onto fabric

• Hand embroidered text and Carlo Rossi portrait

• Two alternate slogans attached with velcro in order to be interchangeable