Carlo Rossi Quilt
Cole & Weber United
2007. Cole & Webber “Rejugvenation” ad campaign for Carlo Rossi, an attempt to follow the success of Pabst in the Indie/Hipster market. Ad campaign involved showcasing craft projects/furniture/house wares built using “up-cycled” empty Carlo Rossi jugs. I was asked to reproduce one of their print ads in fabric as a real quilt to be taken and shown at a DIY craft fair at SXSW in 2007.
Recreated print ad as 5’ x 9’ hand-pieced quilt
Placed photo transfers of images of recycled products onto fabric
Hand embroidered text and Carlo Rossi portrait
Two alternate slogans attached with velcro in order to be interchangeable
Velcro banners embroidered with alternate slogans “ReJUGvenation” and “Open the jug. Open your mind.”
Hand embroidered Carlo Rossi portrait in yarn.